1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is all data that allows you to be personally identified.
1.2 Responsible for the data processing on this website within the meaning of the General Data Protection Regulation (DSGVO) is S.T.U GmbH, Industriestrasse 7, 4410 Liestal, Switzerland, Tel .: 0800 0331 700, E-Mail: email@example.com. The person responsible for the processing of personal data is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data.
1.3 For reasons of security and to protect the transmission of personal data and other confidential content (for example, orders or inquiries to the person responsible), this website uses an SSL or Internet connection. TLS encryption. You can recognize an encrypted connection by the string “https: //” and the lock icon in your browser bar.
2) Data collection when visiting our website
In the case of merely informative use of our website, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following information that is technically necessary for us to display the website:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source / reference from which you came to the page
- Used browser
- Operating system used
- Used IP address (possibly in anonymous form
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to retrospectively check the server logfiles should concrete evidence point to unlawful use.
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow us or our affiliate (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process individual user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.
In some cases, cookies are used to simplify the ordering process by storing settings (for example, remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal cookies are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO for safeguarding our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
We may work with advertising partners to help us make our web site more interesting to you. For this purpose, in this case, when you visit our website, cookies from partner companies are stored on your hard disk (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.
Please note that you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or can exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the Help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browser under the following links:
Internet Explorer: http://windows.microsoft.com/en-US/windows-vista/Block-or-allow-cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.
When contacting us (for example via contact form or e-mail), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at concluding a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter in question is finally clarified and provided that no statutory storage requirements are in conflict.
5) Data processing when opening a customer account and for the execution of the contract
According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed when you provide it to us for the purpose of concluding a contract or opening a customer account. Which data are collected, can be seen from the respective input forms. A deletion of your customer account is possible at any time and can by a message to the o.g. Address of the person responsible. We save and use the data you have provided for the execution of the contract. After completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiration of these periods, unless you have expressly consented to a further use of your data or a legally permitted further data use by our side which we will inform you accordingly below.
6) Comment function
As part of the commentary function on this website, in addition to your commentary, information on the time the commentary was created and the commentary name you have chosen will be saved and published on the website. Furthermore, your IP address will be logged and saved. This storage of the IP address is made for security reasons and in the event that the data subject violates the rights of third parties or posts illegal contents by submitting a comment. We need your e-mail address in order to contact you if a third party objects to your published content as unlawful. The legal basis for storing your data is Art. 6 para. 1 lit.b and f DSGVO. We reserve the right to delete comments if they are objected to by third parties as unlawful.
7) Use of your data for direct mail
7.1 Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. Mandatory information for sending the newsletter is your e-mail address alone. The indication of further possible data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have explicitly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation e-mail asking you to confirm by clicking on a link that you wish to receive newsletters in the future.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we will save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can cancel the newsletter at any time via the provided link in the newsletter or by sending a message to the person named above. After cancellation, your e-mail address will be deleted immediately in our newsletter distribution, as far as you have not expressly consented to a further use of your data or we reserve the right to further data usage, which is permitted by law and about which we inform you in this statement.
7.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by e-mail. For this we do not have to obtain separate consent from you in accordance with § 7 Abs. 3 UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 (1) lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you a mail. You are entitled to object to the use of your e-mail address for the purpose described above at any time with effect for the future by a message to the person named in the beginning. For this purpose, you only have to pay delivery costs according to the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
7.3 Newsletter dispatch via MailChimp
The shipping of our e-mail newsletters is via the technical service provider The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http: //www.mailchimp .com /), to which we pass on your data provided during the newsletter registration. This transfer is made in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in the use of a promotional, secure and user-friendly newsletter system. Please note that your data is usually transmitted to and stored by a MailChimp server in the USA.
MailChimp uses this information for sending and statistical evaluation of the newsletter on our behalf. For the evaluation, the emails sent include so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. This way you can determine if a newsletter message has been opened and which links have been clicked on. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type and operating system). The data are collected exclusively pseudonymized and are not linked to your other personal data, a direct personal reference is excluded. This data is for statistical analysis of newsletter campaigns only. The results of these analyzes can be used to better tailor future newsletters to the interests of the recipient.
If you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
8) Data processing for order processing
8.1 In order to process your order, we cooperate with the following service providers who assist us wholly or partially in the execution of concluded contracts. These personal data will be transmitted to these service providers in accordance with the following information.
The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of the contract, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned bank as part of the payment process, if this is necessary for the payment process. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of the data is Art. 6 para. 1 lit. b DSGVO.
8.2 Use of payment service providers (payment service providers)
For payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we will transfer your payment data to Paypal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”). The disclosure is made in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for the payment process.
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to be entitled to process your personal data, if this is necessary for the contractual payment.
If you choose to use a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd, Block 4, Harcourt Center, Harcourt Road, Dublin 2, Ireland, to which we will provide your information communicated during the ordering process and the information about Your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b Pass on DSGVO. The transfer of your data is exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this. For more information about Stripe’s privacy, please visit https://stripe.com/terms
9) Online Marketing
Use of Google AdWords Conversion Tracking
This website uses the Google AdWords online advertising program and, as part of Google AdWords, Google LLC conversion tracking, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on a Google-served AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers’ websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f DSGVO.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
You can permanently deactivate cookie cookies by blocking them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
10) Web analysis services
Google (Universal) Analytics
– Google Analytics
This website uses Google Analytics, a web analytics service of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension “_anonymizeIp ()”, which ensures anonymization of the IP address by curtailment and excludes a direct personal reference. The extension will truncate your IP address beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.
11) Retargeting / Remarketing / Referral Advertising
Bing Ads (Microsoft Corporation)
This site uses Microsoft’s Bing Ads conversion tracking technology (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have accessed our website via a Microsoft Bing ad. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages on this site and the cookie has not expired yet, Microsoft and we can recognize that the user clicked on the ad and was redirected to that page (conversion page). If personal data is processed in this context, this is done in accordance with Art. 6 para. 1 lit. f DSGVO due to our legitimate interest in effective marketing.
The information obtained using the conversion cookie is used to generate conversion statistics, i. E. track how many users reach a conversion page after clicking on an ad. It tells us the total number of users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users.
US-based Microsoft Corporation is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
If you do not want to participate in tracking, you can opt out by easily disabling the Bing Ads Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. Alternatively, using the EU opt-out site http://www.youronlinechoices.com/uk/your-ad-choices/, you can verify that Microsoft advertising cookies are set in your browser and disable them.
For more information about the privacy practices of Microsoft Bing Ads, visit the following Internet address: https://privacy.microsoft.com/en-us/privacystatement
Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing to advertise this site on Google’s search results, as well as third party websites. Provider is the Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Any further processing will only take place if you have agreed with Google that your Internet and App Browsing history will be linked to your Google Account by Google and information from your Google Account will be used to personalize your ads on the web consider. In this case, when you log in to Google during the page visit of our website, Google uses your data with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google will temporarily associate your personal information with Google Analytics data to create audiences.
You can permanently disable the setting of cookie cookies by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to find out about setting cookies and how to make settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
12) Tools and Miscellaneous
12.1 Google Maps
On our website, we use Google Maps (API) from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. The use of this service will show you our location and facilitate your arrival.
When you visit any of the subpages where the Google Maps map is incorporated, information about your use of our website (such as your IP address) is transmitted to Google’s servers in the United States and stored there. This is done regardless of whether Google provides a user account that you are logged in to, or if there is no user account. When you’re logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them. According to Art. 6 (1) (f) of the GDPR, such an evaluation is based on the legitimate interests of Google in the display of personalized advertising, market research and / or tailor-made design of its website. You have a right of objection to the formation of these user profiles, and you must comply with this to Google.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
12.2 Google Web Fonts
This site uses so-called web fonts provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) for consistent presentation of fonts. When you visit a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support web fonts, a default font will be used by your computer.
13) Rights of the person concerned
13.1 The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we inform you below:
- Right to information pursuant to Art. 15 GDPR: In particular, you have the right to obtain information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data was or are being disclosed, the planned Period of storage or the criteria for determining the duration of storage, the right of rectification, deletion, limitation of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us, the The existence of automated decision-making including profiling and possibly meaningful information on the logic involved and the scope and intended impact of such processing, as well as your right to be informed of what guarantees under Art. 46 GDPR for redirection I data in third countries;
- Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
- Right to cancellation according to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. However, that right does not apply, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the pursuit, exercise or defense of rights;
- Right to restriction of processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the correctness of your data is checked, if you refuse to delete your data due to inadmissible data processing and instead Restricting the processing of your data require, if you need your data for the assertion, exercise or defense of legal rights, after we no longer need these data after purpose or if you have objected for reasons of your particular situation, as long as it is not certain, whether our entitled Reasons predominate;
- Right to information in accordance with Art. 19 GDPR: If you have the right to rectify, delete or limit the processing to the person responsible, he / she is obliged to rectify or delete the data or all recipients who have been disclosed personal data Notify of limitation of the processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
- Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible;
- Right to revoke granted consent pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke consent once given in the processing of data at any time with effect for the future. In the case of withdrawal, we will delete the data concerned immediately, as far as further processing can not be based on a legal basis for consentless processing. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;
- Right to complain under Art. 77 GDPR: If you consider that the processing of your personal data violates the GDPR, you have the right to complain to a supervisory authority, in particular in the case of an administrative or judicial remedy Member State of your whereabouts, place of work or place of alleged infringement.
13.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF INTEREST ACCOUNTABILITY, WE PROCESS OUR PERSONAL DATA BASED ON OUR MAJOR LEGITIMATE INTEREST, YOU HAVE ANY PRESENT RIGHT TO SUBMIT AGAINST THIS PROCESSING FOR CONSEQUENCES WITH EFFECT ON THE FUTURE FOR REASONS OBTAINED FROM YOUR SPECIFIC SITUATION.
MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS SUBJECT TO EXERCISE WHEN WE MAY PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING WHICH EXCEED ITS INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE PRESENTATION, EXERCISE OR DEFENSE OF LEGAL CHARGES.
IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO INTRODUCE ANY CONTESTING AGAINST THE PROCESSING OF YOU OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OPPOSITE AS DESCRIBED ABOVE.
MAKE USE OF YOUR CONTINGENCY RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ACCEPTANCE.
14) Duration of storage of personal data
The period of storage of personal data is based on the respective statutory retention period (eg commercial and tax retention periods). After the deadline, the corresponding data are routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract and / or on our part no legitimate interest in the re-storage persists.